My objective for this project was to create a brand mark/logo for myself. The requirements for the project specified that the mark had to be more than simply textual by incorporating some sort of illustration or design, and had to be a professional quality vector image. It also required that the brand mark relate to ourselves in some way. I personally wanted to use this assignment to create a brand mark that represented my design abilities, and to create a mark that I could include on resumes and in portfolio work for when applying for design jobs post graduation.
The first step to my brand mark creation process was to sketch out ideas. Through these sketches I was able to take the ideas in my head and try out different tactics and develop them further. I then took these sketches and asked for feedback from my peers. After receiving feedback, I sketched even more and came up with the sketch for how I wanted my final brand mark to look.
My next step was to take the sketch and begin creating the it in Illustrator, and the following picture shows the original sketch next to the illustrator version.
The first problem I had to overcome when beginning this project was what text to include on the brand mark. First I considered using my name, however I am not very fond of my last name (Dyck). Then I considered using my soon-to-be married name (Alyssa Harris), but decided that since I will be using this mark to apply for jobs before I am actually married in June that that would be premature. I ended up overcoming the issue by deciding to create a brand name for myself rather than going off of my actual name. Another problem I ran into was making the icon a reflection of me, while not straying too far from the real purpose which is to show that I am a visual designer. For example, even though I love snowboarding, I wanted to keep the focus of this brand mark on my design abilities. I overcame this problem by making the logo more textual and less intricately designed than I had originally planned, and that kept me from straying from the purpose of the mark.
After developing my first sketched idea in Illustration, I shared it with my peers to receive further feedback. With lots of feedback and critique, my brand mark adapted to a more refined version. See the comparison in the image below.
This brand mark represents me because the “A” stands for “Alyssa.” Secondly, it represents me because it incorporates the selection tool symbol used in the Adobe programs, which is my program of choice when it comes to design. It represents my design skills further with 3D “designy” look as if the logo is me designing the logo. Lastly, it represents me because I used one of my favorite colors in the colorized version. Here is my final brand mark:
The last step of my brand mark process was to see how it would look on various business materials. I did this with the use of mock up materials. Here is how my applied brand mark would appear: